VTEX is an Enterprise Digital Commerce Platform from Brazil. It became an NYSE-listed company in 2021.
Every VTEX account is designed to be both a seller and a marketplace, which has resulted in rapid growth in marketplace sales in the 2010s.
The marketplace product needed a redesign to provide a better experience. We focused on usability offering more control, visibility and autonomy for its users.
01. Improve operational visibility and health status overview
02. Increase autonomy of the Operators
03. Reduce the time required to execute repetitive tasks
04. Provide a clearer approach for handling system errors
We gained valuable insights from the user interviews, which informed our strategy. Based on the information gathered, we identified four key opportunities to pursue:
01. Simplify the experience by gathering all products in one place
02. Create a Dashboard to provide visibility and control over statuses
03. Create Logs and Errors to provide more autonomy and control
04. Enable bulk actions for repetitive tasks
We gathered to determine which use cases we should prioritize and how the platform's information architecture should look. We developed several iterations, consistently getting feedback from other company designers and clients.
We tested multiple approaches for the homepage and ultimately decided to go with a dashboard that would function as a command-and-control center. We showed it to the clients we visited to ensure that it would solve their pain points and address their needs.
After having made the decision to adopt the dashboard approach, it was time to refine our designs. We collaborated extensively with the design system team to create the necessary new components and interactions.
We were excited to create something new in VTEX, both in terms of product and design, incorporating new components and achieving a higher level of maturity,
We decided to create an Alpha and Beta version for selected clients to ensure that we could catch errors and identify low-hanging fruit sooner rather than later.
This project represents a shift in VTEX products, showing that we can be much more user-friendly and powerful by moving away from lists and towards a dashboard approach. Additionally, it serves as an example of designing in close collaboration with our users and with consistent validation.
During our global weekly meeting, the Product Manager, Matheus, and I presented our redesign to the entire company. We were pleased to receive feedback and answer questions about our process.
User research, Design Strategy, User Interview, Information Architecture, Prototyping, User Testing, Visual and Interaction Design.
Product Manager — Matheus Furtado
Senior Product Designer — Davi Shamá
Engineering Manager — Hiran Azevedo
Frontend Engineer — Anita Vincent
Frontend Engineer — Laércio Oliveira
Senior Backend Engineer — Antonio Freire
Senior Backend Engineer — Eduardo Freire